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Rachel “Bunny” Meyer, who is also known by her username online as grav3yardgirl , is an American Youtuber. Her videos mostly revolve around fashion and beauty through which she has been able to sell her own make-up products today.
Rachel was born on August 3, 1985, in Houston, Texas, United States. She had a pretty normal childhood. It is hard to know about the kind of background and early life she had as even though she is a vlogger, there is no clear data about her past. What we do know is that she started vlogging in 2010 leaving her previous hobby and job as a sewer.
She was involved in a horrific car crash that led her to some serious injuries that meant she couldn’t move forward with sewing. For some time, she was close to depression and full of anxiety. After seeing her condition, one of her friends advised her to start uploading videos on Youtube. She then went on to do a video about fake nails.
This started it all for Meyer.
After her old job of designing clothes had limitations after her accident, her Youtube channel at first became a for of escape from everyday life for her. She used to share her experiences that are usually not discussed among people. This correlated with many people and she started accumulating many subscribers. Slowly, her videos started to diversify on topics with fashion and beauty being present alongside stories about ghosts and antiques at the same time.
One of the series that helped her grow her subscribers was “Does This Thing Really Work?”. This was a series of videos she did where she would test out all the products that had been backed by a lot of hype on different advertisements. Her intention was to show the audience abut how much value a product produces for users.
Today, she has been able to gain more than 8.5 million subscribers and 1.5 billion video views in total from her videos on Youtube. Her family, which she prefers to call as the “swamp family”, has grown leaps and bounds from its initial start.
She has become one of the most famous Youtube channels, especially for women who love fashion. She has also been nominated for many awards including the Teen Choice Awards for Choice Web Star: Fashion/Beauty.
grav3yardgirl Net Worth
According to The Squander, she has an estimated net worth of $2 million as of 2018. Initially, her earnings came from ads on her pages. Slowly, with increase in viewership she started doing endorsements mainly related to beauty products. Her product placements were very effective which is why a lot of companies had her on their target list. Her biggest form of income has been through Affiliate Marketing where she gets commissions for directing customers to buy products from companies.
One such company called RewardStyle says Meyer earned $960,000 in the year 2016 through their affiliate marketing program. With her rise in popularity, she has now started to sell her own products. In mid-2016, she released her much anticipated make-up collection called Swamp Queen in partnership with Tarte Cosmetics. The product was a big success becoming a regular item in big beauty shops like Macy’s, Ulta, and Sephora. Bottom of Form
Meyer has mentioned several times that she was bullied when she was small in school, mostly for her teeth. Thus, she has developed tough skin and says that negativity about her videos do not bother her anymore. She mentions about how much she loved watching movies and TV shows, mostly of the horror genre growing up.
This is why she has been attracted to make-up as well. She loves spooky and creepy stuff as well as anything related to paranormal activities. She mentions that her username grav3yardgirl was also born with a similar love for weird and creepy names.
Full Name: Bunny Meyer
Nick Name: grav3yardgirl
Date of Birth: August 3, 1985
Age: 32 years old
Born Place: Houston, Texas, United States
Sun Sign: Leo
Profession: YouTube personality
Height: 5 feet 5 inches or 165 cm
Hair Color: Blonde
Eye Color: Blue
Net Worth: $2 million