Coco Gauff net worth is estimated at $12 million as of 2026. The American tennis prodigy has built her fortune through prize money from Grand Slam victories, major brand endorsement deals, and her status as one of the most marketable young athletes in the world.
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Quick Facts
| Full Name | Cori Gauff |
|---|---|
| Date of Birth | March 13, 2004 |
| Age | 22 years old |
| Height | 5 ft 9 in (175 cm) |
| Nationality | American |
| Profession | Professional Tennis Player |
| Net Worth | $12 Million (2026) |
| Known For | 2023 US Open Champion, youngest Wimbledon semifinalist at 15 |
How Does Coco Gauff Make Money?
| Income Source | Estimated Amount | Type | Notes |
|---|---|---|---|
| Tennis Prize Money | $3-4M/year | Annual (personal) | WTA Tour earnings; cumulative career prize money exceeds $15M |
| New Balance Sponsorship | $3-5M/year | Annual (personal) | Reported $3-5M annual deal signed 2021, renewed and expanded |
| Head Racquet Deal | $500K-1M/year | Annual (personal) | Equipment endorsement deal with Head |
| Other Brand Endorsements | $1-2M/year | Annual (personal) | Barilla, Rolex, Victoria’s Secret PINK, Capital One |
| Appearance Fees | $200-500K/year | Annual (personal) | Exhibition matches and events |
| Estimated Total Net Worth | $12 Million (2026) | ||
Early Life and Background
Cori “Coco” Gauff was born on March 13, 2004, in Delray Beach, Florida. She was raised in a family deeply invested in sports — her father Corey Gauff played college basketball at Georgia State University, while her mother Candi Gauff was a track athlete. Sports were practically in her DNA from birth.
Gauff first picked up a tennis racquet at just six years old, coached initially by her father. The family relocated to Bradenton, Florida, to be near the prestigious IMG Academy. This sacrifice — moving the entire family to support her dream — speaks to the investment her parents made in her potential.
By age 13, she was training with Patrick Mouratoglou, Serena Williams’ longtime coach, at his academy in Nice, France. Her rise through junior tennis was rapid: she won the 2018 Roland Garros junior title, announcing herself as the future of the women’s game.
Career: Rise to Tennis Stardom
Coco Gauff made headlines across the world in 2019 when, at just 15 years old, she qualified for Wimbledon’s main draw as a wildcard and defeated her childhood idol Venus Williams in the first round. The victory — watched live and replayed millions of times — transformed her overnight from a promising junior into a global sports celebrity.
She reached the fourth round of Wimbledon on that 2019 debut, becoming the youngest player to qualify for the tournament in the Open Era. The world was watching, and sponsors came calling immediately.
Over the next few years, Gauff steadily climbed the rankings while balancing her tennis career with high school. She reached her first Grand Slam singles final at the 2022 French Open (losing to Iga Swiatek), but the experience proved invaluable. In 2022, she also won her first Grand Slam doubles title at Roland Garros with Jessica Pegula.
The defining moment of her career came at the 2023 US Open, where Gauff defeated Aryna Sabalenka in a thrilling three-set final to claim her maiden Grand Slam singles title on home soil at just 19. The victory came with a $3 million prize purse and cemented her status as one of the sport’s biggest stars.
Gauff reached the world number 2 ranking in 2024 and added further Grand Slam doubles titles to her collection. Her athleticism, court intelligence, and charisma have made her one of the most watched players on the WTA Tour.
Brand Endorsements and Business Ventures
Gauff’s off-court earnings may ultimately exceed her prize money. Her primary sponsor is New Balance, who signed her to a landmark deal reportedly worth $3-5 million per year — extraordinary for a teenage athlete. She has her own signature shoe line and apparel collection with the brand.
Beyond New Balance, Gauff endorses Barilla pasta, Rolex watches, Capital One bank, and Victoria’s Secret PINK. Each deal was carefully chosen to project a particular image: approachable, stylish, and aspirational for young women. Her social media following of over 10 million across platforms makes her especially valuable to lifestyle brands targeting Gen Z.
She has also been vocal about social justice issues, including Black Lives Matter and gun control, which has endeared her to a generation of fans who want their athletes to stand for something beyond sport.
Personal Life
Gauff’s personal life has been relatively private given her young age. She lives in Florida and has credited her close-knit family as the foundation of her success. Her parents Corey and Candi remain actively involved in her career — her father serves as part of her management team.
She graduated from high school while competing on the professional tour, a notable achievement given the demands of elite tennis. Gauff has spoken openly about prioritizing her education and mental health, partnering with various youth mental health initiatives.
Net Worth History
Gauff’s wealth has grown dramatically in a short time. In 2019, when she first made Wimbledon headlines, she was already earning from her New Balance deal but her prize money was modest. By 2021, estimated net worth figures placed her around $2-3 million. The 2023 US Open win — worth $3 million in prize money alone — plus expanded endorsement deals pushed her net worth to an estimated $8-10 million. By 2026, sustained Grand Slam performances and a growing sponsorship portfolio has pushed that figure to around $12 million, making her one of the highest-earning female tennis players under 25 in history.
Little-Known Facts About Coco Gauff
- Gauff is a skilled multi-sport athlete who was also talented in track and field before focusing exclusively on tennis.
- She speaks some French, having trained in Nice at Mouratoglou Academy as a teenager.
- Gauff delivered a speech at the March For Our Lives gun control rally in Washington D.C. in 2018, aged just 14.
- She was homeschooled during part of her tennis development to accommodate her training and travel schedule.
- Gauff is a massive basketball fan and frequently attends NBA games, particularly Miami Heat matches.
What is Coco Gauff’s net worth in 2026?
Coco Gauff’s net worth is estimated at approximately $12 million as of 2026. This figure comes from her WTA Tour prize money (career earnings exceeding $15 million), her New Balance endorsement deal reportedly worth $3-5 million annually, and additional sponsorships with Barilla, Rolex, Capital One, and Victoria’s Secret PINK.
How much did Coco Gauff earn from the 2023 US Open?
Gauff earned $3 million in prize money from winning the 2023 US Open singles title — the single largest payday of her career to that point. The victory over Aryna Sabalenka in the final was watched by millions globally and significantly boosted her net worth and marketability.
Who sponsors Coco Gauff?
Gauff’s main sponsor is New Balance, who signed her to a landmark deal reportedly worth $3-5 million per year — one of the largest endorsement deals in women’s tennis. She also endorses Barilla pasta, Rolex watches, Capital One, and Victoria’s Secret PINK. Her Head racquet deal adds further income to her endorsement portfolio.
How old was Coco Gauff when she went pro?
Coco Gauff turned professional in 2018 at age 14, though she made her breakthrough at Wimbledon 2019 at age 15. She became the youngest player to qualify for Wimbledon in the Open Era and defeated Venus Williams in the first round — a result that shocked the tennis world and launched her into global stardom.
What Grand Slams has Coco Gauff won?
Gauff won her first Grand Slam singles title at the 2023 US Open, defeating Aryna Sabalenka in the final. In doubles, she has won multiple Grand Slam titles including the 2022 French Open and 2022 US Open alongside Jessica Pegula. She also reached the 2022 French Open singles final, losing to Iga Swiatek.
Where is Coco Gauff from?
Coco Gauff was born in Delray Beach, Florida, and grew up in the Sunshine State. Her family relocated to Bradenton, Florida, to be near the IMG Academy. She later trained at Patrick Mouratoglou’s academy in Nice, France, before establishing herself on the WTA Tour.
Is Coco Gauff married?
As of 2026, Coco Gauff is not married. She has kept her personal relationships private given her young age. Gauff turned 22 in 2026 and remains focused on her tennis career and charitable endeavors. She has spoken about the challenges of maintaining a personal life while competing at the highest level.
How tall is Coco Gauff?
Coco Gauff stands 5 feet 9 inches (175 cm) tall. Her height, combined with excellent athleticism and a powerful baseline game, makes her one of the more physically imposing players on the WTA Tour. Her serve and groundstrokes generate considerable pace from her frame.
