Emma Grede’s net worth is estimated at $390 million as of 2026. The British entrepreneur built her fortune by co-founding SKIMS with Kim Kardashian, launching Good American with Khloé Kardashian, and running ITB Worldwide — the brand management agency behind the Kardashian-Jenner business empire.
| Quick Facts | Details |
|---|---|
| Full Name | Emma Grede |
| Date of Birth | January 25, 1982 |
| Age | 44 years old |
| Nationality | British |
| Profession | Entrepreneur, Fashion Executive |
| Net Worth | $390 Million (2026) |
| Spouse | Jens Grede |
| Known For | Co-founder of SKIMS and Good American |
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Frequently Asked Questions About Emma Grede
What is Emma Grede’s net worth in 2026?
Emma Grede’s net worth is estimated at approximately $390 million in 2026. Her wealth comes primarily from equity stakes in SKIMS (valued at over $4 billion in 2023) and Good American, as well as her ownership of ITB Worldwide. As SKIMS continues to grow toward a potential IPO, her net worth is expected to increase significantly.
How did Emma Grede get famous?
Emma Grede rose to prominence through celebrity brand management and her co-founding of two billion-dollar fashion companies. After building her marketing agency ITB Worldwide in London, she relocated to Los Angeles and became the architect behind the Kardashian family’s business empire. Her co-founding of Good American with Khloé Kardashian in 2016 — which made history as the most successful denim launch in fashion history — cemented her as a fashion industry powerhouse.
What is SKIMS and how much is it worth?
SKIMS is an inclusive shapewear and clothing brand co-founded by Emma Grede and Kim Kardashian in 2019. The brand generated $750 million in revenue in 2022 and was valued at over $4 billion in a 2023 funding round. Emma Grede serves as a key partner in SKIMS, holding a substantial equity stake, while also serving as CEO of Good American.
Who is Emma Grede married to?
Emma Grede is married to Jens Grede, a Swedish advertising executive who co-founded Frame Denim, a luxury fashion brand popular with celebrities. The couple met in London’s fashion and advertising world. Together they form one of the fashion industry’s most powerful couples, with Jens also having co-founded the influencer marketing agency Saturday Group.
What is ITB Worldwide?
ITB Worldwide is a brand management and talent agency founded by Emma Grede that serves as the operational backbone of the Kardashian-Jenner business empire. Through ITB, Emma negotiated and structured deals with global brands that helped transform the Kardashian family from reality TV stars into serious business moguls. ITB Worldwide is widely credited with professionalizing celebrity brand partnerships in the fashion and beauty industry.
Is Emma Grede a Shark Tank investor?
Yes — Emma Grede has appeared on Shark Tank as a guest shark, joining the regular panel to evaluate and invest in entrepreneurial pitches. Her appearances brought a fashion and brand-building perspective to the show and significantly raised her public profile in the United States beyond fashion industry circles.
How did Emma Grede start her career?
Emma Grede was born in East London in 1982 and studied at the London College of Fashion. She began her career in celebrity marketing and brand management in London before relocating to Los Angeles. Her big break came through her close friendship with Kim Kardashian and her ability to structure business deals that created real, lasting value for celebrity brands.
What other businesses is Emma Grede involved with?
Beyond SKIMS and Good American, Emma serves on the advisory boards of various fashion and retail companies and invests in early-stage fashion and beauty startups. Through her Shark Tank appearances, she has made investments in several entrepreneurial companies. She is also a vocal advocate for diversity and inclusion in the fashion industry.
Emma Grede Net Worth Breakdown
| Income Source | Estimated Amount | Type | Notes |
|---|---|---|---|
| SKIMS equity stake | $200-250M | Asset (equity) | SKIMS valued at $4B+ in 2023; Grede holds a significant co-founder stake |
| Good American equity | $80-100M | Asset (equity) | Record-breaking denim brand co-founded with Khloé Kardashian in 2016 |
| ITB Worldwide | $30-50M | Asset (business ownership) | Celebrity brand management agency; manages Kardashian-Jenner partnerships |
| Executive salary & consulting | $5-10M/year | Annual (personal) | CEO of Good American plus advisory and consulting fees |
| Investments & other assets | $20-30M | Asset (portfolio) | Shark Tank investments, real estate, early-stage fashion/beauty startups |
| Estimated Net Worth | $390 Million (2026) | ||
Career Highlights
Emma Grede’s career represents a masterclass in brand building. After graduating from the London College of Fashion, she worked through the UK fashion and advertising industry before making the pivotal move to Los Angeles. It was there that she built relationships with the Kardashian-Jenner family that would transform her career.
The launch of Good American in October 2016 was a landmark moment. On its opening day, the brand sold $1 million worth of merchandise — an unprecedented achievement for a new clothing line. Good American’s focus on body positivity and inclusive sizing (initially offering sizes 00-24) established Emma’s reputation as a forward-thinking executive who could translate values into commercial success.
SKIMS, launched in 2019, became one of the most valuable fashion startups in history. Its partnership with the NBA, WNBA, and USA Basketball in 2023 — a deal Emma helped structure — further cemented the brand’s mainstream credibility. Emma continues to drive SKIMS’ expansion into new categories and international markets.
Personal Life
Emma Grede lives in Los Angeles with her husband Jens Grede and their children. Despite her high-profile business partnerships with some of the world’s most famous celebrities, Emma has maintained a relatively private personal life. She is known among industry peers as a sharp negotiator with a warm personality — someone who can close multimillion-dollar deals while also being deeply committed to inclusivity and representation in fashion.
Little-Known Facts About Emma Grede
- Emma was born in East London and grew up in a working-class family — she often credits her upbringing with giving her the hustle and resilience that drives her success.
- She was behind the concept of making Good American a “sizeless” brand at launch, pushing back against the fashion industry’s traditional sizing hierarchy.
- Emma pitched the SKIMS concept to Kim Kardashian at a dinner party — the two women had been friends for years before deciding to go into business together.
- She has been named to Time magazine’s 100 Most Influential People list, one of the rare fashion executives (rather than designers or celebrities) to earn that recognition.
- Emma’s ITB Worldwide agency is estimated to have brokered over $500 million in celebrity brand deals since its founding.
