In May 2025, e.l.f. Beauty acquired Rhode — the skincare brand Hailey Bieber founded in 2022 — for $1 billion. The deal transformed Hailey from a well-known model and social media personality into one of America’s wealthiest young entrepreneurs. Her estimated net worth of $300 million in 2026 now surpasses her husband Justin Bieber’s and places her among the most financially successful celebrity founders of her generation.
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Hailey Bieber Quick Facts
| Full Name | Hailey Rhode Bieber (nee Baldwin) |
|---|---|
| Date of Birth | November 22, 1996 |
| Age | 29 years old (2026) |
| Birthplace | Tucson, Arizona, USA |
| Nationality | American |
| Profession | Model, Entrepreneur, Brand Founder |
| Net Worth | $300 Million (2026) |
| Known For | Rhode skincare brand, modeling career, wife of Justin Bieber |
| Spouse | Justin Bieber (married September 2018) |
| Children | Jack Blues Bieber (born August 2024) |
Frequently Asked Questions About Hailey Bieber
What is Hailey Bieber’s net worth in 2026?
Hailey Bieber’s net worth is estimated at $300 million in 2026. The vast majority of this wealth comes from her ownership stake in Rhode skincare, which was acquired by e.l.f. Beauty for $1 billion in May 2025. Hailey held an estimated 50-70% ownership stake in Rhode, meaning the deal netted her approximately $500-700 million in pre-tax value. After taxes and accounting for her other assets, her net worth is estimated at $300 million. This makes her significantly wealthier than her husband Justin Bieber, whose net worth is estimated at $200 million.
How did Hailey Bieber make her money?
Hailey Bieber’s wealth comes primarily from Rhode Beauty. She founded Rhode skincare in June 2022 with just three core products — Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment. In three years, through a combination of authentic social media marketing, smart product formulation, and her personal brand power, she built Rhode into a unicorn-status company worth $1 billion. The sale to e.l.f. Beauty in May 2025 crystallized that value into personal wealth. She also earns from modeling campaigns, social media endorsements, and continues as brand ambassador for Rhode post-acquisition.
What is Rhode skincare?
Rhode is a skincare brand founded by Hailey Bieber in June 2022 focused on achieving the glazed, plump, hydrated skin look that she popularized on social media under the name glazed donut skin. The brand launched with minimalist, dermatologist-approved formulations at accessible price points. Rhode grew through social media virality, with products like the Peptide Lip Treatment and Pocket Blush regularly selling out within hours of launch. In May 2025, e.l.f. Beauty acquired Rhode for $1 billion, with Hailey staying on as creative director and brand ambassador.
Is Hailey Bieber richer than Justin Bieber?
Yes — as of 2026, Hailey Bieber is estimated to be significantly wealthier than her husband Justin Bieber. Hailey’s net worth is estimated at $300 million, driven by the $1 billion Rhode acquisition by e.l.f. Beauty in 2025. Justin Bieber’s net worth is estimated at approximately $200 million, built from his music career, touring, and business ventures. The Rhode sale fundamentally shifted the wealth dynamic in the Bieber household, with Hailey becoming the primary wealth holder in the couple.
How old is Hailey Bieber?
Hailey Bieber was born on November 22, 1996, making her 29 years old in 2026. She founded Rhode at age 25 in 2022 and sold it for $1 billion at age 28 in 2025 — making her one of the youngest self-made billionaires (pre-tax) in American business history. At 29, she has the majority of her entrepreneurial career still ahead of her as she continues building in the beauty and wellness space.
What does Hailey Bieber do now?
Following the Rhode acquisition by e.l.f. Beauty in May 2025, Hailey Bieber has continued as the creative director and brand ambassador for Rhode. She attends major fashion and beauty events, maintains an active presence on social media that drives ongoing Rhode sales, and has been expanding her public presence in the business and media worlds. She was awarded the WWD Style Trailblazer honor in 2026 and continues to shape the glazed, minimal beauty aesthetic she helped popularize.
Does Hailey Bieber have children?
Yes — Hailey and Justin Bieber welcomed their first child, Jack Blues Bieber, in August 2024. Hailey announced her pregnancy in May 2024, surprising many fans who were unaware she was expecting. The couple married in a courthouse ceremony in September 2018 and had a larger formal ceremony in September 2019. Hailey has spoken about balancing motherhood with her entrepreneurial work at Rhode and her ongoing brand commitments.
Who is Hailey Bieber’s father?
Hailey Bieber’s father is Stephen Baldwin, the American actor known for his roles in The Usual Suspects and other films. He is the younger brother of Alec Baldwin. Hailey grew up in a Christian household with her father’s strong faith being a significant influence on her upbringing. Her celebrity family background gave her early exposure to the entertainment industry, though she built her modeling career and the Rhode brand on her own commercial strengths rather than relying solely on family connections.
How Does Hailey Bieber Make Money?
| Income Source | Estimated Amount | Type | Notes |
|---|---|---|---|
| Rhode Beauty Acquisition | $500-700M (pre-tax) | One-time (personal) | e.l.f. Beauty acquired Rhode for $1B in May 2025; Hailey held estimated 50-70% ownership stake |
| Modeling Campaigns | $2-5M/year | Annual (personal) | High-profile fashion campaigns; reduced from peak as brand work takes priority |
| Rhode Ambassador and Royalties | $5-10M/year | Annual (personal) | Post-acquisition ambassador contract with e.l.f.; ongoing royalties on Rhode revenue per deal terms |
| Social Media Endorsements | $1-3M/year | Annual (personal) | Instagram and TikTok sponsored content beyond Rhode brand work |
| Estimated Total Net Worth | $300 Million (2026, post-tax) | ||
Career Overview
Hailey Rhode Baldwin was born into a showbusiness family — her father Stephen Baldwin is an actor and her uncle Alec Baldwin is one of America’s most famous performers. She began modeling in her teens and signed with IMG Models at 17. Her early modeling work included campaigns for Tommy Hilfiger, Ralph Lauren, H and M, and Samsung, alongside appearances in publications including Vogue, Elle, and W Magazine.
Her public profile escalated dramatically when she began dating Justin Bieber in 2015. The relationship (on and off through 2016-2017) kept her in celebrity media constantly, but Hailey consistently worked to be seen as a professional in her own right rather than simply a pop star’s girlfriend. She expanded her television presence with hosting work on Drop the Mic and The Biebers on Watch.
After marrying Justin Bieber in a courthouse ceremony in September 2018 and a formal wedding in September 2019, Hailey stepped back from peak modeling activity to focus on building something of her own. The result was Rhode. Launched in June 2022 with three hero products, Rhode grew through an exceptionally well-executed social media strategy built around Hailey’s personal skincare routines, accessible pricing, and the glazed donut skin aesthetic she popularized on Instagram and TikTok. By 2025, Rhode had grown to a company with significant revenue, a loyal community, and enough strategic value that e.l.f. Beauty paid $1 billion to acquire it.
Personal Life
Hailey and Justin Bieber have been one of the most scrutinized celebrity couples of the social media era. Their relationship began publicly in 2015, went through a period of separation, and then resumed in 2018 with a surprise courthouse marriage followed by a more formal religious ceremony in 2019. The couple welcomed their first child, Jack Blues Bieber, in August 2024. Hailey has spoken about the challenges of navigating public life as a celebrity couple while maintaining privacy for their family.
Hailey has been open about health challenges, including disclosing in 2022 that she had suffered a transient ischemic attack (a mini-stroke), which she has attributed in part to stress. She has spoken publicly about her Christian faith, her relationship with her body and health, and the pressures of growing up in the public eye. In 2026, she was honored with the WWD Style Trailblazer award — recognition of her influence on contemporary beauty and fashion aesthetics.
Little-Known Facts About Hailey Bieber
- She founded Rhode with just three products and deliberately kept the line small and focused — a counterintuitive strategy in the beauty industry that drove scarcity, demand, and word-of-mouth marketing more effectively than a large launch portfolio would have.
- Hailey coined (or at least popularized) the glazed donut skin beauty trend — the dewy, hydrated, luminous skin look that became one of the dominant beauty aesthetics of 2022-2025 and directly drove demand for Rhode’s hero products.
- She suffered a transient ischemic attack (mini-stroke) in March 2022, just months before launching Rhode, and disclosed the health scare publicly — a moment of vulnerability that strengthened her audience connection and authenticity as a brand founder.
- Hailey’s uncle Alec Baldwin is one of America’s most famous actors, but she has consistently emphasized her independence from family celebrity in building her own professional identity in modeling and entrepreneurship.
- The Rhode acquisition at $1 billion in 2025 made e.l.f. Beauty’s largest-ever acquisition — a testament to the scale of the brand Hailey built and the strategic value e.l.f. saw in her audience, IP, and product formulations.
