Walk Through the Article
Alex Cooper Net Worth 2026: $60 Million and Counting
Alex Cooper didn’t just build a podcast — she built an empire. The creator of Call Her Daddy turned a scrappy college-era show about sex and relationships into the most-listened-to podcast hosted by a woman in the world, commanding deals worth hundreds of millions of dollars. In 2026, Alex Cooper’s net worth is estimated at $60 million, a figure that continues to rise as her media company expands beyond podcasting.
| Full Name | Alexandra Cooper |
|---|---|
| Date of Birth | August 21, 1994 |
| Age | 31 years old |
| Height | 5’5″ (165 cm) |
| Nationality | American |
| Profession | Podcaster, Entrepreneur, Media Executive |
| Net Worth | $60 Million (2026) |
| Spouse | Matt Kaplan (married April 2024) |
| Known For | Call Her Daddy podcast, $125M SiriusXM deal |
Early Life and Background
Alexandra Cooper was born on August 21, 1994, in Newtown, Pennsylvania, into a sports-media family. Her father, Bryan Cooper, was a TV producer for the Philadelphia Flyers NHL team, and her mother, Laurie Cooper, works as a psychologist. Growing up with two older siblings — a sister, Kathryn, and a brother, Grant — Alex was surrounded by storytelling, sports, and psychology from an early age, a combination that would later prove pivotal to her success as a podcast host.
A natural athlete, Cooper earned a Division I soccer scholarship to Boston University, where she played as a midfielder while majoring in film and television. It was during her college years, navigating dating culture, social media, and the unfiltered conversations she had with her roommate Sofia Franklyn, that the seed for Call Her Daddy was planted. The podcast launched in 2018, originally under the Barstool Sports network, with a raw, unapologetic voice that immediately struck a chord with young women across America.
The Call Her Daddy Journey
What began as two friends talking candidly about sex, relationships, and their messy personal lives quickly became a cultural phenomenon. By 2020, Call Her Daddy was consistently ranking as one of the top podcasts in the United States. The show’s formula — honest, often explicit, always entertaining — filled a gap that mainstream media had long ignored: the unfiltered female perspective on dating in the digital age.
The show’s explosive rise wasn’t without drama. In 2020, a highly public dispute between Cooper and co-host Sofia Franklyn over their Barstool contracts played out in real time on social media, with Cooper ultimately winning control of the show. She continued as the sole host, and the audience — rather than disappearing — grew even larger as listeners rallied around her. The controversy, in hindsight, was the moment Cooper transformed from podcast host to media personality.
The $60 Million Spotify Deal
In June 2021, Spotify signed Alex Cooper to an exclusive three-year deal worth $60 million — making her Spotify’s highest-earning female podcaster and the second-highest paid podcaster globally, behind only Joe Rogan. The deal was a seismic moment for the podcasting industry, validating the notion that individual creator-driven shows could command the same financial weight as traditional media properties.
Under the Spotify deal, Cooper earned a minimum of $20 million per year. She used the platform’s resources to expand the show’s reach, bring on high-profile guests — including Miley Cyrus, Hailey Bieber, and Kim Kardashian — and establish Call Her Daddy as a mainstream cultural event rather than just a niche internet show.
The $125 Million SiriusXM Deal
When the Spotify deal concluded, Cooper didn’t just renew — she upgraded. In August 2024, she signed a landmark three-year contract with SiriusXM worth up to $125 million, covering exclusive podcast content and broader media rights. The deal effectively doubled her annual earnings to approximately $40 million per year, placing her among the highest-paid media personalities in the world regardless of gender.
The SiriusXM partnership also gave Cooper expanded content rights, allowing her to build out the Unwell Network — her multi-show media company — with greater independence. Forbes reported that she earned $22 million in 2024 alone, landing her on their Top Creator Earners list for that year.
How Does Alex Cooper Make Money?
| Income Source | Estimated Annual | Type | Notes |
|---|---|---|---|
| SiriusXM Deal | $40M/year | One-time (personal) | $125M over 3 years (2024–2027) |
| Unwell Network | $3–5M/year | Annual (gross) | Multiple shows, advertising revenue |
| Brand Partnerships | $2–4M/year | Annual (personal) | Premium sponsors across podcast and social |
| Live Events | $1–2M/year | Annual (personal) | Call Her Daddy Live tour dates |
| Media Company (Trending) | Growing | Annual (personal) | Co-founded with husband Matt Kaplan |
| Estimated Net Worth | $60 Million (2026) | Annual (personal) | |
The Unwell Network and Business Ventures
Cooper’s ambitions extend far beyond Call Her Daddy. In 2023, she launched the Unwell Network, a multi-show podcast platform focused on Gen Z and millennial women. The network has quickly grown to include several shows beyond her flagship, with a focus on health, relationships, and pop culture. She also co-founded Unwell Hydration, an electrolyte drink brand, alongside her media company Trending, which she runs with her husband, film producer Matt Kaplan.
Matt Kaplan — founder and CEO of Ace Entertainment and known for producing the To All the Boys I’ve Loved Before Netflix film series — and Cooper married in a private ceremony in Riviera Maya, Mexico, in April 2024 after getting engaged the previous year. Together, they represent one of the most media-savvy power couples in the creator economy.
Net Worth History
Cooper’s financial trajectory has been nearly vertical. When Barstool Sports originally offered her the Call Her Daddy deal, the reported offer was just $70,000 — a number that, in hindsight, makes the $125 million SiriusXM deal even more extraordinary. Her net worth was estimated at around $2–3 million before the Spotify deal in 2021. By 2023, it had climbed to approximately $40 million. As of 2026, with the SiriusXM deal in full swing and the Unwell Network growing, $60 million is the current consensus estimate — though some project it will exceed $80 million before the decade is out.
Little-Known Facts About Alex Cooper
- She was a Division I college soccer player at Boston University and originally planned a career in sports media, not podcasting.
- Her first apartment in New York City, where she recorded early episodes of Call Her Daddy, was reportedly a cramped studio she shared with her then-co-host.
- The name “Call Her Daddy” came from a phrase Cooper’s college friends used — she has said it was almost called something completely different.
- Time Magazine named her “arguably the most successful woman in podcasting” in 2021, before she had even signed the Spotify deal’s successor.
- She turned down the initial Barstool deal renewal — a move that cost her short-term income but led directly to the Spotify and SiriusXM mega-deals.
Frequently Asked Questions
What is Alex Cooper’s net worth in 2026?
Alex Cooper’s net worth is estimated at $60 million as of 2026. The majority of her wealth comes from her $125 million, three-year deal with SiriusXM signed in August 2024, which pays her approximately $40 million per year. Additional income streams include brand partnerships, the Unwell Network, live events, and her media company Trending.
How did Alex Cooper make her money?
Cooper built her fortune primarily through podcasting. After launching Call Her Daddy on Barstool Sports in 2018, she signed a $60 million exclusive deal with Spotify in 2021. When that contract ended, she signed an even larger $125 million deal with SiriusXM in 2024. She supplements podcast income with brand endorsements, the Unwell Network of shows, and her media company.
What is the Call Her Daddy podcast about?
Call Her Daddy is a podcast hosted by Alex Cooper that covers relationships, sex, pop culture, and personal growth through candid interviews and solo episodes. Originally co-hosted with Sofia Franklyn, it became one of the most listened-to podcasts in the world after Cooper took over as sole host in 2020. Guests have included Kim Kardashian, Miley Cyrus, Hailey Bieber, and Taylor Frankie Paul.
Is Alex Cooper married?
Yes. Alex Cooper married film producer Matt Kaplan in a private ceremony in Riviera Maya, Mexico, on April 6, 2024. The couple got engaged in March 2023. Kaplan is the founder and CEO of Ace Entertainment, known for producing the Netflix film series To All the Boys I’ve Loved Before. They co-founded the media company Trending together.
How much did Alex Cooper make from Spotify?
Alex Cooper earned $60 million from her exclusive three-year deal with Spotify, which was signed in June 2021. The deal paid her a minimum of $20 million per year, making her Spotify’s highest-earning female podcaster and the second-highest paid podcaster globally at the time, behind only Joe Rogan.
What is the Unwell Network?
The Unwell Network is Alex Cooper’s multi-show podcast platform, launched in 2023. It focuses on content for Gen Z and millennial women across topics including health, relationships, and entertainment. The network operates multiple shows beyond Call Her Daddy and forms a key part of Cooper’s long-term media strategy beyond her own hosting duties.
How old is Alex Cooper?
Alex Cooper was born on August 21, 1994, making her 31 years old as of 2026. She grew up in Newtown, Pennsylvania, played Division I college soccer at Boston University, and launched Call Her Daddy while still in her mid-twenties.
Who is Alex Cooper’s husband Matt Kaplan?
Matt Kaplan is an American film producer born on April 14, 1984. He is the founder and CEO of Ace Entertainment and former president of Awesomeness Films, best known for producing the Netflix romantic film series To All the Boys I’ve Loved Before. Cooper and Kaplan met on a Zoom call for business in 2020, and she initially referred to him as “Mr. Sexy Zoom Man” on her podcast to protect his privacy before going public with her relationship.
Where did Alex Cooper go to college?
Alex Cooper attended Boston University, where she earned a Division I soccer scholarship and played as a midfielder for the university’s soccer team. She majored in film and television while at BU, which provided the media production foundation she would later use when launching Call Her Daddy in 2018.
What happened between Alex Cooper and Sofia Franklyn?
In 2020, a public dispute erupted between Call Her Daddy co-hosts Alex Cooper and Sofia Franklyn over their Barstool Sports contracts. Franklyn — who was dating Spotify executive Peter Nelson at the time — wanted to negotiate a direct deal with Spotify, which Barstool owner Dave Portnoy rejected. Cooper chose to honor her Barstool contract while Franklyn walked away. Cooper retained the Call Her Daddy name and audience, while Franklyn later launched her own show. The split is widely considered the pivotal moment that transformed Cooper from host to sole owner of the brand.
