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Introduction
Kylie Jenner sold 51% of Kylie Cosmetics to Coty Inc. for $600 million in 2020, reportedly making her the world’s youngest self-made billionaire (a title Forbes later disputed, then partially restored). At 28 in 2026, she has since bought back portions of her brand, launched Kylie Skin, expanded into Kylie Baby, and created the Khy fashion label. Her empire — built on a single lipstick shade and 200 million Instagram followers — is estimated at $700 million in 2026, making her one of the wealthiest people under 30 on the planet.
Quick Facts
| Full Name | Kylie Kristen Jenner |
|---|---|
| Date of Birth | August 10, 1997 |
| Age | 28 years old |
| Height | 5’6″ (168 cm) |
| Nationality | American |
| Profession | Entrepreneur, Media Personality |
| Net Worth | $700 Million (2026) |
| Known For | Kylie Cosmetics, Kylie Skin, Khy, KUWTK, Lip Kits |
| Children | Stormi Webster, Aire Webster |
Early Life & Background
Kylie Kristen Jenner was born on August 10, 1997, in Los Angeles, California, the second daughter of Kris Jenner and Caitlyn Jenner (then Bruce). Growing up as the youngest sibling in the Kardashian-Jenner household meant appearing on Keeping Up with the Kardashians from the age of 9, when the show launched in 2007.
Kylie attended Sierra Canyon School with her sister Kendall until shifting to homeschooling at age 14 as her media schedule intensified. She received her high school diploma via correspondence in July 2015 — a milestone she celebrated publicly. Unlike her sisters who transitioned into modelling or acting, Kylie’s interest from an early age was in beauty and aesthetics. She began experimenting with make-up tutorials on social media, building a following that would become the foundation of her business empire.
A defining moment came in 2014 when she publicly admitted to having lip fillers after years of speculation. The disclosure sparked enormous media conversation but simultaneously positioned her as an authenticity-first beauty influencer — and set up the launch of Kylie Lip Kits.
Career: From Reality TV to Beauty Mogul
The Lip Kit That Started Everything
In November 2015, Kylie launched her first product: the Kylie Lip Kit, a matte liquid lipstick and lipliner combination priced at $29. The first 15,000 units sold out in under a minute. The second launch sold out in 10 minutes. By the end of 2016, Kylie Cosmetics had generated $307 million in sales — making it the fastest consumer brand to reach that milestone in history.
The key to Kylie’s model was vertical integration: she owned the product, the marketing (her Instagram and Snapchat), the e-commerce channel, and the customer relationship. There was no middle party taking a cut of each sale. This direct-to-consumer approach, powered by her existing 100 million social media followers, created unprecedented unit economics.
The Coty Deal and Billionaire Moment
In November 2019, Coty Inc. acquired 51% of Kylie Cosmetics for $600 million, valuing the company at approximately $1.2 billion. This deal instantly made Kylie a near-billionaire at age 22. Forbes subsequently reported she was worth over $1 billion — then later conducted a detailed review suggesting the figure was somewhat inflated due to overstated revenue claims. The actual figure appeared to be in the $900 million range at the time.
Regardless of the exact number, the Coty transaction confirmed that Kylie Cosmetics was a genuine, scaled business — not merely a celebrity side project. The deal also funded Kylie’s personal liquidity while she retained nearly half of the company she had built from scratch.
Expansion: Kylie Skin, Kylie Baby, and Khy
Following the Coty deal, Kylie expanded aggressively into adjacent beauty and lifestyle categories. Kylie Skin launched in May 2019 with walnut face scrubs (initially controversial due to dermatologist concerns about exfoliant granules) but quickly evolved into a reputable skincare line. Kylie Baby, aimed at mothers and infants, launched in 2021 — timed precisely with her second pregnancy announcement.
Khy, her fashion collaboration brand launched in October 2023, took a different approach: quarterly drops designed with partner designers rather than building an in-house fashion brand. The model allowed Kylie to leverage her aesthetic without the operational complexity of a full fashion house.
Net Worth & Income Sources
Kylie Jenner’s net worth is estimated at $700 million in 2026. The majority of her wealth is concentrated in her equity stake in Kylie Cosmetics (after partially repurchasing from Coty following performance disputes) and the growing Khy fashion venture.
| Income Source | Estimated Amount | Type | Notes |
|---|---|---|---|
| Kylie Cosmetics (equity stake) | $500–600M valuation | Asset (equity) | Partial ownership after Coty deal; brand generates $200M+ in annual revenue |
| Kylie Skin & Kylie Baby | $50–80M valuation | Asset (equity) | Combined skincare and baby product lines with growing international distribution |
| Khy Fashion | $20–30M valuation | Asset (equity) | Quarterly-drop fashion collaboration brand launched 2023 |
| Social Media & Brand Deals | $15–20M/year | Annual (personal) | 280M+ Instagram followers; estimated $1.2M per sponsored post |
| Reality TV (Hulu KUWTK) | $2–4M/year | Annual (personal) | Shared family deal with Hulu for The Kardashians series |
| Estimated Net Worth | $700 Million (2026) | ||
Net Worth Over Time
In 2015, when Kylie Cosmetics launched, Kylie’s personal net worth was estimated at $5–10 million — primarily from TV earnings and modelling. By 2017, Forbes estimated her wealth at $41 million. The 2019 Coty deal pushed her into the $700M–$1B range. After the Forbes “billionaire” controversy in 2020, her verified net worth settled in the $700–800 million range — where it remains in 2026, stabilised by brand revenues but offset by significant personal expenditures.
Personal Life & Relationships
Kylie’s most significant relationship has been with rapper Travis Scott (real name Jacques Webster II), with whom she shares two children: daughter Stormi Webster (born February 2018) and son Aire Webster (born February 2022). The couple broke up and reconciled multiple times throughout 2019–2024, with their relationship characterised by both genuine affection and well-publicised tensions.
She previously dated rapper Tyga from 2015–2017. Despite her wealth and fame, Kylie has spoken publicly about feeling lonely as a teenager due to the pressures of being in the public eye from childhood and has credited motherhood with giving her a more grounded perspective on success.
Awards & Recognition
Kylie was named to Forbes’ “30 Under 30” and recognized as one of the most influential social media personalities of the 2010s and 2020s. In 2021, she appeared on Time magazine’s list of the 100 most influential people in the world. Her business story has been used as a Harvard Business School case study on direct-to-consumer brand building via social media.
Little-Known Facts
- Kylie’s first Lip Kit sold out in less than one minute — she crashed her own e-commerce server on launch day.
- She reportedly negotiated the Coty deal personally with minimal investment bank involvement, an unusual approach for a $600M transaction.
- Before cosmetics, Kylie co-designed a clothing line called Kendall + Kylie with her sister from 2012–2020.
- She is one of the few celebrities to successfully transition a social media following directly into a scaled consumer goods empire without a traditional retail partnership.
- Her daughter Stormi’s birthday parties — documented on social media — have become cultural phenomena, with her 2019 party described as “a full amusement park.”
Frequently Asked Questions
What is Kylie Jenner’s net worth in 2026?
Kylie Jenner’s net worth is estimated at $700 million in 2026. The bulk of her wealth comes from her ownership stakes in Kylie Cosmetics, Kylie Skin, and the Khy fashion brand. Social media endorsements generate an additional $15–20 million per year.
Is Kylie Jenner still a billionaire?
Kylie Jenner was briefly classified as a billionaire by Forbes in 2019 following the Coty deal, but Forbes later revised its estimate downward after reviewing her financial filings. In 2026, her net worth stands at approximately $700 million — just short of the billion-dollar mark, though she remains one of the wealthiest people under 30 in the world.
How old was Kylie Jenner when she started Kylie Cosmetics?
Kylie Jenner launched Kylie Lip Kits — which became Kylie Cosmetics — in November 2015 when she was 18 years old. She became one of the fastest self-made female billionaires in history before turning 22, a milestone driven entirely by direct-to-consumer sales through her existing social media platform.
Who is Kylie Jenner’s baby daddy?
Kylie Jenner has two children with rapper Travis Scott: daughter Stormi Webster (born February 1, 2018) and son Aire Webster (born February 2, 2022). The couple have had an on-and-off relationship since 2017. Travis Scott’s real name is Jacques Bermon Webster II.
What is Khy fashion?
Khy is Kylie Jenner’s fashion label launched in October 2023. Unlike a traditional fashion brand, Khy operates on a quarterly drop model — partnering with established fashion designers to create limited-edition collections. The brand aims to combine high-fashion aesthetics with accessible price points, typically ranging from $48 to $248 per piece.
