While looking into UK casino options for 2023, you may find a few familiar faces endorsing some of the top online casinos in the UK. Plenty of celebrities are well-known for their gambling habits, and many have opted to use reputable online casinos, instead of brick-and-mortar versions. With that, of course, came lucrative endorsement deals. 

Mike Tyson

Mike Tyson is one of the biggest and best-known boxers of all time. Although he retired from boxing, he has been extremely active in the business. He’s become more renowned for his endorsements than his excellent boxing career. Since boxing is one of the top sports in many sportsbooks, it makes sense to have a retired boxer endorse online bookmakers. 

Tyson has not limited himself to where he appears. Besides online sportsbooks, he also endorses other casino games. He even has slot games in which he appears. 

Paris Hilton

Paris Hilton is a model, businesswoman, and actress that became famous in the early 2000s and has since made plenty of deals for endorsements all over the internet. Online casinos have often been a place for men, but this changed drastically when Hilton became involved. While endorsing online casinos, she targets women and has brought in plenty of new players to try out the most popular casino games. Paris’ brand has always been about having fun, and she definitely brings this energy to her endorsements. 

Usain Bolt

Known as the fastest man on earth, Bolt shot into stardom after winning his first Olympic gold medal in 2008. He’s a down-to-earth and good-natured person, which made the world fall in love with him. This Jamaican track star endorses online casinos and, like Tyson, even has online slots in which he appears.


Conor McGregor

Conor McGregor is a talented mixed martial arts fighter, hitting hard in the UFC ring and on social media. He has sportsbook endorsements specifically aimed to get UFC fans to sign up. The Irish fighter competed in both featherweight, lightweight and welterweight, winning multiple championships in his career. He has done his job of getting UFC fans to the online sportsbooks well. 

Final Thoughts

Plenty of celebrities are known for sitting at the blackjack and poker tables, but with online casinos becoming more popular, it’s become necessary to have endorsements for them. Plenty of online casinos and sportsbooks have chosen to partner with celebrities to endorse their sites and it’s been a successful move for many.